Marketing

Campaigns, Strategies & More

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Mobile App Marketing Services.

Our marketing team can develop a killer marketing plan to get your first users on board, strengthen your on-site and off-site SEO, we can even implement and manage a Google Adwords campaign, completely personalised to your brand and its marketing needs.
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Marketing Campaigns

No matter what your needs, we can build you a marketing plan customised to your mobile app. Whether it’s solving the chicken-or-the-egg user onboarding issue, increasing app downloads and in-app purchases, or just simply getting you some exposure, we’ve got you covered! We build unique strategies tailored to your target market to help you achieve your objectives. We even outline implementation dates, evaluations and budgets that you can include in your pitch dick to truly be investor ready!

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Out-of-the-box Strategies

We do things differently. Rather than kick into gear a fully online digital marketing campaign, we create out of the box strategies that will get you recognised. We like to cause a scene and disrupt the current market with your app and our one-of-a-kind approach is a true reflection of that.

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App Store Optimisation

Ensure your app swims instead of sinks in the sea of apps. Get your app noticed with an eye catching icon, optimised keywords to make your app more discoverable and an engaging yet persuasive description. We also optimise your in-app purchases, meaning customers can purchase in-app features before having even downloaded the app! It’s a surefire way to get users and get ahead of your competitors.

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Google Adwords

We use Google Keyword Planner to find the right keywords to target your potential users. We then implement them into a Google Adwords plan, creating multiple Ad Groups around different features and services your app offers; all targeted to your ideal consumer. We can even manage the campaign for you! Analysing and tracking your CTR and CPC’s to pivot your campaign to what works for your brand.

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On-site & Off-site SEO for your Landing Page

SEO is a cost-efficient, long-term solution to increase traffic to your landing page. We perfectly balance your website content to meet search engine requirements to get your website ranked high in the search results and fulfil the needs of your end users. We implement strong link-building which ensures users reach your landing page with the right expectations, so conversions and downloads of your app are maximised.

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Let’s talk marketing.

Don’t let that idea slip you by, get in touch today and see what we can do for you!
Book a Free Consultation
Apps People has years of experience with iPhone & iPad (iOS) and Android development. Since 2010 in fact!